Tequila Churintzio

They had worked hard for years in the United States. Then one day, the 13 Michoacán men sat down to chat, and decided to start a business, but not in the American Union, in their own land, specifically their own town, Churintzio.

Churintzio is now known in the United States as a tequila town, and although it does not belong to Jalisco, this Michoacán region forms part of the small group of entities with denomination of origin to produce tequila.

Reginaldo, who was still in the United States at that time, transferred to Mexico where he took charge of installing and managing the plant; much of the land in this Michoacán region is used for agave plantations which were previously neglected or sold to other states.

Today, however, thanks to the Asociación Procesadora de Agave de Churintzio S. de P. R. de R. L., producers in the region are assured of a better price for their harvest , allowing this company of Mexicans living in the United States to have 67,000 agave plants which guarantee the production of up to 100,000 liters of tequila.

In 2010 the Michoacán tequila company received resources from the SMB Fund though the Productive Projects Program, which they used to purchase machinery and equipment and build larger premises.

With these improvements the Asociación Procesadora de Agave de Churintzio today produces 13,000 liters of tequila a month, which it sells under the brand name “Tequila la Camacua”, which means waterfall.

Following the product's excellent acceptance, the challenge now is to export and for that they have given the bottle a more modern and cutting edge look.

Today they are selling tequila reposado, or rested, and will soon be selling white tequila which is in great demand in the United States. Meanwhile, the barrels are ready and waiting for what will be their tequila añejo, or aged.

The company currently has six direct employees and eight jimadores to harvest the crop, but their wish is to soon bring more entire families in to the tequila production.